‘What we do today, right now, will have an accumulated effect on all our tomorrows’ Alexander Stoddard
The City Group logo was conceived with the circular shape as its main feature. A shape that symbolises strength, unity, focus and perfection - principles and qualities which the Group strives to consistently apply within its organisation, management and business undertakings. The lines beneath the alphabets ‘U’ and ‘P’ denotes support and balance while enhancing the positivity of the word UP.
The logo made up of repetitive circles also illustrates the idea of a gradually spreading effect or influence. As such, the logo serves as a reminder of what we do today will echo through to the future. This forms our belief that our social responsibility is to always consider positive impacts on the environment and the well-being of the communities in which we serve both for the present and for the generations to come.